BALE

Ba Le Banh Mi is a legendary Vietnamese sandwich brand with over 30 years of experience. Deeply rooted in the local community, Ba Le is known for its authenticity and longstanding commitment to quality. Despite their legacy, they lacked a strong media presence to share their story and connect with a broader audience.

Our Mission

Our mission has been to help Ba Le share the rich history, culture, and hard work behind the brand. Rather than focusing solely on polished visuals, our goal has always been to deliver real, heartfelt stories that resonate with the audience.

Our Approach

• Storytelling Through Video: Conducted interviews with OG owners to share untold stories and legacy moments.

• Authentic Visual Content: Focused on real, raw photos and videos that reflect the spirit of the business and its people.

• Skits & Humor: Created skits to humanize the brand, showcase daily life at Ba Le, and entertain audiences while driving engagement.

• Community Connection: Positioned Ba Le as more than just a sandwich shop — a cornerstone of the community.

Impact

• Videos reached nearly 200k and 300k views on Instagram/TikTok respectively

  

• Significant increase in community engagement and online visibility

  

• Audiences connected more deeply with the brand's heritage and personality

By bringing out the people and purpose behind the brand, Ba Le Banh Mi’s story is finally reaching the audience it deserves. Our ongoing partnership continues to build on this foundation, bridging tradition with modern storytelling.